Primary marketThe city where you most want to win high-intent local searches.
User guide
From four inputs to a clearer growth decision.
Use this guide to complete the calculator confidently, understand what each result means, and decide what evidence to investigate next.
01 · Prepare
Gather four conservative inputs.
Use a recent blended average—not your best month, largest case, or an aspirational close rate.
Average signed-case valueEstimated fees to the firm for a typical signed case.
Monthly consultationsA recent average of qualified consultations.
Estimated close rateThe percentage of consultations that become signed cases.
02 · Complete
Work through the three-step audit.
- 1Firm
Select the practice area and enter the primary market.
- 2Economics
Enter average case value, monthly consultations, and close rate.
- 3Visibility
Select the range that best reflects the firm’s current Google Maps position.
Your draft saves in the browser. No account is required. Reset clears the saved draft on that device.
03 · Interpret
Read the score as a planning signal.
The Local Opportunity Score reflects the Maps visibility range selected. It is not a ranking guarantee, market benchmark, or prediction.
Protect and convertVisibility appears strong. Investigate conversion, reviews, intake speed, and follow-up.
Close the final gapYour firm may be near the highest-value visibility zone but not consistently capturing it.
Build authorityA material visibility or prominence gap may be limiting high-intent discovery.
Rebuild the foundationEstablish an accurate visibility baseline and address foundational local-search gaps first.
04 · Visualize
Use the charts to tell the decision story.
Shows where the selected Maps ranking range sits within the calculator’s 0–100 planning scale.
Illustrates how modeled missed calls narrow into consultations and potential signed cases.
Translates potential signed-case leakage into a fee range using your average case value.
Treat every value as a directional range. The usefulness is in framing the size and priority of the question—not claiming certainty.
05 · Act